Are you the successful personal trainer you want to be?
Are you a personal trainer in a mainstream gym? Competing against another 10+ trainers? How do you stand out?
In a pile of trainers all in the same place, in the same uniform… You have to stand out in a crowd!!
Imagine yourself going to buy an item, a new TV, a car, a house, new clothes etc. How do you decide which one to purchase? How do you know which is the best one to choose? Plenty of brands out there right?
Now imagine you are a new gym member walking in and wanting a PT, shop around, email, ask questions and read profile boards. (I know I would do if I was investing £300+ a month in someone).
How do you stand out? How do you shine as the perfect choice for the potential client?
A person looking to invest in a personal trainer will definitely shop around for the one who is right for them, the person they are willing to invest a lot of money and trust in.
Are you a trainer who is happy to be in control, happy to be the professional and advise? And more importantly happy to refer the client to someone else if you feel you aren’t the best suited person for them?
(Unique selling point). If you are a trainer who body builds and gets onto stage each year then that can be your USP. Obviously not every trainer has the desire to go to those lengths; a USP could be anything from a weight loss with women or training strictly the elderly.
Every trainer should follow this rule anyway. The basics of turning up on time, doing what you say you’re going to do and not cancelling sessions for any reason are all part of simple, but essential professionalism.
Give the client their personal profile, set clear goals, action plans, and meal plans specific to them.
The cheapest PT in the gym is the busiest right? Ermm, no. Let’s be honest that is rarely going to be the case. If you are the most expensive and offering the worst service, then you are naïve in thinking it will work. If you charge more then you must deliver more. After qualifying keep your knowledge up to date and get ahead of the game.
Many people are nervous in gyms, many people are stuck in a routine, and many people seem confident but aren’t as they appear. Having your team of clients all over the gym will be a big deciding factor for someone new. If they speak to 4/5/6/7 different people and they are all training with you then word of mouth will spread. That’s all well and good but that word of mouth has to be positive. Everyone loves to be part of a team, they love to go and feel secure. Team means friendships, advice shared, competitiveness, extra motivation and of course days out.
As a trainer, qualifying as L3 Personal Trainer is just the start. How you learn, progress and grow beyond that is the reflection of not just your knowledge, but also your personality. Questions will arise from clients, other PT`s and other members on the gym floor. It has to be a basic foundation that you know the answer to those questions. If you don’t, then lying isn’t the answer, admit you aren’t sure and then go out to find the answer so you can relay it to the individual at a later date.
In a nutshell you have to get organised, make sure you are on top of your game when it comes to sales, be the expert in your field and be that nutritional guru. This all takes time and with the correct training you will get there.
Be the difference, be the right choice.
If you are interested in becoming a Personal Trainer with me - get in touch today for a coffee and let's discuss it.
Antony Teasdale (Life Style Fitness - Head Personal Trainer - Wilmslow).